I had a lot of fun (and technical issues) creating these last two videos for class as part of our group project: creating a YouTube channel offering survival tips to prospective and current MCDMers. I worked with such a professional, talented and lovely group of people: Donna Manders, Shelby Barnes, Emil Hobel, and Cynthia Andrews. Be sure to check out their videos on the channel. They each bring their unique voice to their work.
And, be sure to check out the engaging, artful videos that my other classmates created in their YouTube channel about the artists in Building C Studios in Ballard.
Here’s my two cents to our channel, MCDMtheinsideScoop:
Lots of thought and talk about transmedia tonight. I can’t seem to get away from the fact that it all costs so much money to produce! Who can afford this besides large corporations, a movie backed by a major studio, or some other media giant? I took a transmedia class last summer and the real-world dollars we calculated are prohibitive for most. I understand the appeal of the idea of transmedia, but it all seems like a behemoth to manage with producers, writers, editors that have to be in constant sync with audiences on multiple platforms in real time. And it all feels like such a fragmented approach to storytelling to me. I haven’t seen one example that makes me want to actually engage with it. I would like to see a case study of a transmedia project that goes from concept to launch and beyond: how it was planned; how multiple platforms benefitted the story; how it was anything more than overkill. I remain skeptical.
Once again, and it’s no surprise, I’m struck by the creative thinking that my classmates demonstrate. Tonight we watched two artful, articulate videos about visions of the next generation web. I also listened to two insightful, original business ideas incorporating video content. And, our YouTube channel group had a very productive session fine-tuning ideas and tactics for the channel we’re producing. I feel very fortunate to be working with a group who not only brings ideas to the table in every project, but is open to and encouraging of others’ ideas. And, of course, this wouldn’t be the case if Drew hadn’t created an environment in which we could do so. This should be a given in all work settings, but unfortunately this doesn’t always happen. I’m especially appreciative when I do encounter it. Not only is it energizing, but it really does help us to produce our best work.
Something I heard tonight a few times in Drew’s lecture was “make your content distinct”, “find a distinctiveness”, “be distinct.” Good advice. So what’s distinctive in the sea of content that surrounds us all now? I’d like to think that distinctive content is expansive in some way. Distinctive videos, books, paintings, music, generate new thoughts and ideas that improve upon each other. But making distinctive content can be all consuming. Is distinctive content the stuff that’s thrown up on YouTube with 15 minutes of thought behind it? No, but maybe they’re the small seeds of ideas that with development can actually lead to something distinctive. I bet we could find one good seed of an idea on YouTube every day for at least a year.